Blog
Notes from building just99.
Short writing on the things we had to decide out loud. Pricing, the specialist-assistant model, and the small operator habits behind the catalog.
29 May 2026 · 7-min read
Why we switched to packs, not single assistants.
Originally we sold one AI assistant per ₹99 subscription. Here's why we ship packs of 20 templates instead.
29 May 2026 · 5-min read
When a ₹99 pack is the wrong answer.
We sell packs. We also tell you when not to buy one. Three operator situations where rolling your own beats subscribing.
28 May 2026 · 6-min read
Why we priced everything at ₹99/month.
Most subscription pricing is tiered to extract more from heavier users. Here's why we didn't.