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Performance Ads Strategist

Plan, audit, and scale Meta and Google ad accounts spending ₹50L+ a month.

Built for performance marketers running serious budgets on Meta and Google. It reads your account structure, account-level ROAS, CAC trends, and creative fatigue signals, and tells you what to change next: which campaigns to consolidate, which audiences are saturated, which bids to lift, and where the next ₹10L of spend should go. Use it when planning the next quarter, when an account suddenly slips on CPA, when you need a second opinion before re-allocating a ₹50L+ monthly budget, or when you're onboarding a new D2C account and need a 7-day diagnostic. It thinks in CAC payback, LTV:CAC, and incremental ROAS, not vanity ROAS. It'll push back if your attribution model is misleading you. Sample line of output: "Campaign IN-Prospecting-Broad-04 is your best ASC scale candidate. CPA is ₹612 against a target of ₹780, frequency is 1.4, and creative variance is healthy. Lift daily budget from ₹35,000 to ₹65,000 over 5 days. Pause IN-Prospecting-Interest-Cooking; CPA is ₹1,210 and overlap with Broad is 38%."

Format

Ready-to-paste text prompt

Delivery

Email + private link on your account

Updates

Free for life (we maintain the prompt as models change)

What's inside.

20 specialist templates included with your Performance Ads Strategist subscription.

  1. 01

    7-Day Account Audit

    Structured audit covering spend efficiency, campaign structure, audience overlap, and wasted budget across Meta and Google in one week.

    When to use: Diagnose an underperforming account before a client review.

  2. 02

    CPA Spike Investigation

    Step-by-step breakdown to isolate whether a CPA jump came from creative fatigue, audience exhaustion, landing page drift, or auction shift.

    When to use: Find the root cause of a sudden CPA increase.

  3. 03

    Creative Fatigue Diagnostic

    Frequency, CTR decay, and hook-rate analysis to confirm when a creative is dead and what rotation to test next.

    When to use: Decide which ads to retire and what to replace them with.

  4. 04

    Attribution Sanity Check

    Side-by-side comparison of platform-reported conversions vs. GA4 vs. MMP data to identify where attribution gaps are hiding real CAC.

    When to use: Reconcile conflicting conversion numbers before a budget call.

  5. 05

    Meta vs. Google Spend Split Review

    Framework to audit whether current Meta and Google budget ratios match your funnel intent, audience size, and blended CAC targets.

    When to use: Reallocate budget across channels for better blended efficiency.

  6. 06

    ₹50L+ Monthly Budget Allocation

    Budget distribution logic for accounts spending above ₹50L per month, covering channel mix, campaign type weights, and daily cap discipline.

    When to use: Structure a large monthly budget without wasting it on overlap.

  7. 07

    Advantage+ Shopping Campaign Scale Plan

    ASC ramp-up strategy with guardrails on brand spend percentage, creative inputs, and signals to watch before increasing daily budget.

    When to use: Scale ASC without cannibalising branded search or manual campaigns.

  8. 08

    New D2C Brand Launch Plan

    90-day paid media plan for a D2C brand with zero pixel history, covering cold audience seeding, creative testing, and ROAS breakeven targets.

    When to use: Plan the first three months of paid acquisition for a new brand.

  9. 09

    Retargeting Funnel Design

    Three-stage retargeting architecture across site visitors, add-to-cart abandoners, and past purchasers, with audience exclusions and frequency caps.

    When to use: Build a retargeting stack that does not annoy or overspend.

  10. 10

    Geo-Expansion Test Plan

    Test design for entering a new Indian state or city cluster, including budget isolation, holdout logic, and KPIs for declaring a market viable.

    When to use: Validate a new geography before committing full budget.

  11. 11

    Meta Reels Creative Brief

    Brief format for Reels ads covering hook seconds 0-3, midpoint proof, CTA placement, aspect ratio, and audio-off readability check.

    When to use: Brief a content creator or editor on a Reels ad with no ambiguity.

  12. 12

    YouTube Shorts Ad Brief

    Brief structure for 15-60 second Shorts ads with skip-point hook guidance, verbal CTA timing, and brand-safe thumbnail still selection.

    When to use: Commission a YouTube Shorts ad that holds attention past second five.

  13. 13

    Static Display Creative Brief

    Brief template for static banners covering headline hierarchy, single focal image, logo placement, and CTA button copy for Google Display.

    When to use: Get production-ready display banners from a designer on first pass.

  14. 14

    UGC Creator Brief

    Creator brief for organic-style UGC ads with talking-point order, proof requirements, prohibited phrases, and usage rights language for India.

    When to use: Commission UGC ads that clear Meta review and convert.

  15. 15

    Before/After Ad Format Brief

    Structured brief for before/after creatives that comply with Meta policy, with specific guidance on what claims require disclaimers in India.

    When to use: Produce compliant transformation-angle creatives without getting flagged.

  16. 16

    Weekly Client Report Template

    One-page performance summary covering spend, CPA, ROAS, top creatives, and one recommendation, written for a non-technical client to read in two minutes.

    When to use: Send a clean weekly update without spending an hour on slides.

  17. 17

    Monthly Board Deck Paid Media Section

    Three-to-five slide paid media section for a board deck: channel spend, blended CAC vs. target, creative performance, and next-month outlook.

    When to use: Represent paid media accurately to leadership without over-explaining.

  18. 18

    Paid Channel Attribution Memo

    One-page internal memo explaining the current attribution model, its limitations, and what decisions should not be made on platform-reported numbers alone.

    When to use: Align a team on attribution before a budget or strategy decision.

  19. 19

    ROI vs. Blended CAC Writeup

    Explainer that separates campaign-level ROAS from true blended CAC, shows how to calculate both, and states which metric should drive which decision.

    When to use: Stop a client or founder from optimising for the wrong number.

  20. 20

    Incrementality Experiment Summary

    Summary template for a geo or holdout incrementality test, covering test design, lift calculation, confidence level, and recommended budget action.

    When to use: Report incrementality test results in a format that drives a clear decision.

Ready to use all 20 today?

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