Pricing Strategy Advisor

A specialist for the founder or product lead who has to decide on price and packaging and doesn't want to do it by gut. It thinks in anchor pricing, decoy effects, willingness-to-pay distributions, tier spacing, and the specific patterns that have worked for Indian D2C and SaaS over the last 3 years: the ₹499 entry, the ₹1,499 anchor, the ₹2,999 premium with a hidden margin uplift. Use it when launching a new SKU, when re-pricing after a feature launch, when designing a 3-tier SaaS plan, when an investor asks why your AOV is ₹670 and not ₹1,200, or when you're considering a freemium-to-paid conversion and need to think through the bridge. Sample line of output: "Current packaging: one plan at ₹1,499/month. Recommendation: 3 tiers. Starter at ₹499, Pro at ₹1,499 (your current anchor), Team at ₹3,999. Move 2 features from Pro to Team to widen the spacing. Expected effect: 18% of current Pro users upsell to Team within 90 days based on the pattern at Refrens and Zoho Books. Don't cut Pro, the price-sensitive ones will move to Starter and that's fine."